Savvy-Boomers » Monetizing Social Media

Geting Exposure for Your LinkedIn Account

Jere — Wed, 07 Jul 2010 01:17:54 +0000

Your next step will be to fill out the accounts and settings windows. These are all important and should be examined thoroughly. Be very careful when you get to the part that asks for e-mail addresses. You should add all of the addresses that you use on a regular basis. If you go back later and try to add in more addresses LinkedIn will try to match those up with an existing account. It is easier to just add in the important ones right now.

Next you will be working on your Privacy Settings. This is where you can choose the settings that will get the best exposure for your LinkedIn Account. Be sure to let your network see the changes you make later in theses settings. You need to concern yourself with the Service Provider Directory. In order to get listed in here you must have some recommendations and in order to get them it is necessary to give a few as it is appropriate. It takes a little thinking to get the job done right but in the end your LinkedIn platform will be very effective.

Getting started on my LinkedIn Account

Jere — Wed, 30 Jun 2010 17:08:39 +0000

Once you have decided how you are going to use your LinkedIn account there are two boxes that govern how you will use the network and how you want to connect with other people. It will be best if you check all the boxes to begin with. Once you see how the network reacts to your account you can uncheck boxes that aren’t necessary.

Do not skip over the USER AGREEMENT. Take the time to read through it so you will understand what LinkedIn expects from you. You don’t want to have a well planned layout cancelled because of a misunderstanding

Check back each day and we will post more great tips to help you progress through the steps of setting up a successful LinkedIn Account

Building Relationships on Twitter

Jere — Wed, 18 Nov 2009 05:00:37 +0000

Subject: Why Build Relationships on Twitter?

He is by no means a Social Media Purist, but still he teaches what he considers the “right way” to interact on Twitter & other Social Media platforms (hint: it ain’t by spamming people your offers). Harris has a number of years of success in the internet marketing realm and I feel very honored to have him as a guest author today.

With that … here’s Harris’ blog post entitled “Why Build Relationships on Twitter?”:

Okay, here’s the real magic of using Social Media, like Twitter, for marketing purposes…

You can build relationships with and connect to REAL PEOPLE. Oh, Big Advertising, the trade winds are a shifting. Consumers are way past the tipping point now where they tend to trust ‘Regular Joes’ now more than Big Giant Corporations.

My guess is, that if you’re reading this article, you’re probably more likely to be a Regular Joe than the CEO of a Fortune 500. (Dare I coin a new phrase? CE-Joe? Hmm, no – I’ll pass.)

So, the real glory of Twitter is not so much that you can easily build a list of followers as I discussed in my last post. It’s the fact that you can build RELATIONSHIPS with them. And this is where you, the Regular Joes, have an advantage!

What I’m going to do for you in this post is get you started creating those relationships. I’m going to give you a daily process that, if you follow it, will easily turn your Twitter account into a magnet in whatever industry or niche you may be in.

In some of my previous posts, I already got you started on the path to Twitter greatness. So, let’s recap my 4 main rules of engagement shall we?

Get Followers
Build Relationships with them
Get them Clicking & Retweeting and…
Make Money.

In my last blog post I talked about how to get tons of followers and gave you some (hopefully) compelling reasons why you should bother. If you took action as I suggested, you will have literally thousands of new followers very soon.

So, Now what?

This brings us to the next phase of this Twitter takeover. It’s time to start to really build a relationship with your followers. But first let’s talk about why it’s so important to do so.

So here’s the question:
Who do YOU trust?

Sure, you might say your Mom or Dad, but really for most things… you trust your closest friends. What we’re talking about here is who you trust for recommendations. But to put a finer point on that and put it within the framework of a business discussion:

Who do people buy from? People (and companies) they trust!

Therefore, as you’re building your relationships on Twitter or any other social networking site, that’s actually what you’re doing… building TRUST. And it’s imperative that you do.

“How?”, you may ask. It’s not that hard really.

You’re going to want to first start by engaging your followers. This can be as easy as a simple and personal welcome message when they follow you. Some people I know actually do this manually (by hand) for each and every follower that they obtain. I can see the validity of this method – but it’s awful time-consuming. Especially considering that there are a number of services out there that can help you do this.

My personal favorite is Tweetlater.com. It’s free and easy to use. Not only does it send out automatic welcome messages for you, it also allows you to schedule tweets to go out in the future among many other very powerful features. Go check it out Tweetlater, it’s an incredible free tool.

You’ll want to be sure to create a welcome message that adds value or engages your new follower. Otherwise, you’re just creating spam straight to their direct message inbox. Stay away from even attempting to tell your new follower about any product or service that you might have. It’s a sure way to turn them off and have them unfollow you immediately.

What you want to do is get them replying back to you right away. For instance, ask a question that’s easy for them to answer – their favorite gadget, football team, or whatever’s appropriate to your interests.

There is some debate about automatic welcome messages and I’ve had several discussions (some heated) with people on Twitter about it. The bottom line is this: You must give value and further your cause in some way. It’s a delicate balance. You can’t just say “Hey look what I got, don’t you wanna buy one”. And be warned, “Hey thanks for the follow, looking forward to tweeting with you” ends up being just as useless to you in the long run as well.

Finally, what I really wanted to do was give you a quick “daily process” that you can follow to really ensure interaction on Twitter. Feel free to add in more than this if you want to, but if you do this each and every day, you can be certain you’ll have a growing base of people you’re starting to build a relationship with.

Daily Process For Your Twitter Account

Read your @mentions and reply to all of them.
Post what you’re actually doing or thinking about right now.
Post a favorite quotation, recent news link, or just basic info (this can be from online or offline resources) HINT: Go to http://alerts.google.com and set up some alerts for your interests to be automatically sent to your inbox.
Scan your own timeline & look for conversations to jump into.
Go to http://search.twitter.com, search for topics of interest to you, and get into a few conversations there as well. While you’re there, go ahead and search for your own name and/or company name to see if anyone is talking about you
Check your direct messages (DMs) and reply to them as well.
Repeat this at at least 3 times a day.

In a future blog post, I’ll share with you some awesome secrets about how to get your Twitter friends to click on stuff you send out, and even more importantly how to get them ReTweeting like crazy as well.

If you like what you’re reading here, you’re going to love my Coup de Twitter system. It covers all 4 of the main steps to Twitter Domination in easy-to-follow and easy to swallow step-by-step video format. But first, check out the FREE video on the home page – no sign-up required.

Now get out there and kick some Twass & be sure to follow my Sensei booty @harrisfellman on Twitter.

Thanks again for reading,

If Now Is The Time to Get Started Then Click Here http://bit.ly/emeCf

How to Get A targeted List Of Twitter Followers

Jere — Fri, 06 Nov 2009 05:36:59 +0000

Subject: Get Targeted Twitter Followers

Today, I’d like to introduce you to our guest author, Harris Fellman. Harris recently launched CoupDeTwitter – a course on how to properly get started with twitter, get lots of followers, and turn those followers into cash.He is by no means a Social Media Purist, but still he teaches what he considers the “right way” to interact on Twitter & other Social Media platforms (hint: it ain’t by spamming people your offers). Harris has a number of years of success in the internet marketing realm and I feel very honored to have him as a guest author today.

With that … here’s Harris’ blog post entitled “The Easy Way to Get Targeted Twitter Followers”:Maybe you’re like I was just a few months ago, thinking:

“Twitter is short for Time Waster”

“Twitter is just not a business tool”

“I joined Twitter and I just don’t get it”

I’ve introduced a number of people to Twitter and I hear things like this all the time. Especially the last statement. Typically what happens is someone will join up, invite some of their friends, and then lo and behold, sit there and wait around for something to happen. Although the founders of Twitter claim that it’s just a micro-blogging tool, it really has become a rapidly growing , if somewhat rudimentary, social network.

Like I said in my last blog post on the subject, there’s a right way and a wrong way to go about attacking Twitter for your own purposes. If you’re jumping into Twitter and looking at it primarily as a way to make money, you’ll fail miserably and you’ll fail quickly.

Allow me to remind you of my rules for “right” Twittering:

First get a good network of followers going.
Build relationships with your network.
Get your followers to click on your links & tell others about you by retweeting your messages
Then, and only then, consider how you might monetize the network.

I actually recommend that you don’t even bother thinking about making any money with your twitter contacts until you’ve got at least 5000 followers. I know what you’re thinking. HANG ON THERE! 5000 followers? How am I gonna get 5000 followers? The answer is quite simple, my friends.

Follow other people first.

It’s based on the law of reciprocity: you follow someone, they follow you back. It’s really the ‘way of the world’ on Twitter and it works far better than any one of the other systems out there. Some of those other ideas for getting followers can work, but truthfully, at the core “follow others and they’ll follow back” is the best system out there. You’re in control of who you’re following & thus what ‘target audience’ you’re hitting as well.

Depending on what niche or business you happen to be in you can expect somewhere between 20 to 50% of those people to follow you back.

Wait a second, Harris… What’s this “business or niche” part?

Let me explain:
One of the coolest aspects of Twitter is that you can really focus down and TARGET people who are interested in what you have to say. I first recommend that you create a good profile and decent background for your account that really shows off your personality and main interests. Make it, what I call, “Follow Friendly” so that when you follow people, they see your Twitter account, the right people will want to follow you back. (The ‘right people’ being people that are also interested in what your key interests or business is all about.)

I’ll finish up this post by letting you in on some some great services that will help you find people who are in your niche and share your personal interests. Be sure to check out MrTweet.com, WeFollow.com, and Twibes.com. All you have to do at these sites is type in your keyword and find people in your industry or niche. What you’ll want to do here is find people on Twitter in your area of interest with (generally) between 2,000 and 100,000 followers. And then what you want to do is … not only follow them, but FOLLOW THEIR FOLLOWERS, TOO. Twitter allows you to follow up to 1000 per day – I recommend more like 300-500 per day.

And don’t think you have to do it all yourself – you can hire a virtual assistant to do it for you for a few hundred bucks a month or get a software tool that does this as well. And believe me, there’s plenty of tools out there! I’ve personally tested out a large number of these “follow tools” and the one I recommend is called “Twit FriendAdder“. It’s only $50 and does everything (and more) than software I’ve seen at 4 times the price.

Of course it doesn’t stop there. There’s a lot more to all of this than just following people (like creating avatars, building relationships, & making money!). And, as you can expect, this is all covered in my Social Media Income System entitled “Coup De Twitter“. There’s a free video for you there with no sign-up required to watch.

Lastly, if you have any questions for me, you can find me on Twitter – my ID there is @harrisfellman – I look forward to hearing from you.

Thanks for Reading,

Harris Fellman

If you’re ready to start building your list now click here: http://bit.ly/1snmwy

Use Twitter to Build Your List

Jere — Fri, 23 Oct 2009 00:38:59 +0000

Subject: (1 of 5) How to Take Over Twitter

It’s Twitter. And whether you like it or not (yet) it’s going to be around in some form or another for a long time I suspect. Might as well get used to it, right?

A couple of months ago I was in the same boat many of you might be in right now, wondering whether all this Twitter madness was of any use to me at all or whether it was just a bunch of noise, literally. But I started to hear a lot of Twitter related stories and talked to people that I personally know who were using it in ways that I hadn’t considered before.

And the lightbulb finally went off for me. There was some serious power in Twitter! People were not only using Twitter to make connections and network with others, they were making money too. Some of them making LOTS of it as I came to find out.

The biggest thing that stood out for me is this…

From a marketing perspective, Twitter = Listbuilding. Plain and simple. Proper listbuilding is all about building a list AND building relationships with the people on that list. And in many cases the people I was talking to confided in me that their Twitter contacts were more responsive than even their e-mail lists were. As a long time email marketer, I was pretty shocked. But I started doing research and I discovered several truths that I want to share with you.

There’s a right way and a wrong way to go about using Twitter, and some rules of thumb to keep in mind along the way. But there are several crucial steps you’ll want to take note of.
Here’s how this works:

1. Get followers. Sounds simple right? But there’s a lot of stuff out there that will make you think you can just automate the process and be done with it. BEWARE, Twitter is watching. If you do it wrong, you’re sunk. Account Suspended. Tweet no more.

2. Build a relationship with your followers. Yes, that’s right, you’re going to need to start talking with your followers! You want to treat them like you would anyone you might meet at any other social gathering, stipulating that you’re not at a professional wrestling event and everyone is already yelling at one another.

3. Get them Clicking & ReTweeting. Once you build that relationship with them you want to encourage (gently) them to start clicking links you provide with items of interest and most of all to get them Retweeting your posts. Why? Because the *real* power of Twitter is NOT in your own list of followers. Nope. The real power is in the power of the exponent. If you give things of value to the Twitterverse, the Twitterverse will return the favor… Tenfold.

4. Last but not least. You want to make money right? Of course you do. Once you’ve completed steps one through three, there are a ton of ways that you can start to monetize your followers…their followers and their followers followers. But also beware: Twitter spam is on the rise and people are becoming wary of anyone who just jumps into the pool and starts shouting Marco Polo at the top of their lungs. You have to be very careful to craft your Tweets so that people are still getting maximum value from you.

4 seemingly simple steps, and they’re not rocket science, but they do take some finesse and time to do properly. If you’d like to learn more about how to properly implement these 4 steps, I welcome you to join me and my Coup De Twitter system. It will teach you how to do Twitter the RIGHT way as well as 7 easy ways to make money with it plus a handful of advanced tactics as well. Please visit Coup de Twitter to watch a free 35 minute video that I have prepared for you (no opt-in required).

Thanks for reading – if you liked this article, let me know on Twitter – my ID there is @harrisfellman.

Harris Fellman
CoupDeTwitter.com

I know you will find this article interesting and useful. If you would like to find out more about how to monetize twitter then go here - http://bit.ly/4bOLjE